Pioneers in the equity release market, Key Group is on a mission to be the UK’s leading retirement finance expert, focused on helping people finance a better retirement. Celebrating its 21th anniversary in 2019, the Group has helped over-55s release more than £5 billion worth of equity from their properties.

Evolving to meet the financial needs of the increasing over-50s market, brands within the Key Group umbrella include the UK’s leading equity release adviser (Key which incorporates Key Equity Release and The Equity Release Experts), innovative later life lender (more 2 life), respected b2b referral service (Key Partnerships) and leading later life service provider (AIR Group).

At the heart of Key Group is the determination to grow the size of the equity release market, continue to help develop advice standards across the industry, support the growing number of equity release advisers active in the sector and innovate through the development of new retirement lending products.