LV= has been providing financial stability to customers since 1843 and are fully committed to the intermediary market. Their1.28 million customers, 1.25 million of which are members, hold a variety of products with LV= including life insurance, income protection, investments and retirement income solutions such as equity release, fixed term annuities and drawdown products.

As a mutual LV= is owned by their members. This member ownership model means LV= don’t have to focus on generating profits for shareholders. Instead, they can take a longer-term view and focus on doing what’s right for their customers and members.

LV= has been a leading Equity Release provider since 2002 and have a dedicated team of experts to support advisers with case consulting. As part of their policy, clients are also entitled to LV= Doctor Services. This is an online consultation service that gives your clients fast and convenient access to medical services provided by Square Health, via a simple online app.

To find out more about their Lifetime Mortgage products visit